Virtuology For Business


Transformational Lectures On Virtuology

helping your team to achieve success
by means of virtues

Transformational Lectures On Virtuology

helping your team to achieve success
by means of virtues

Transformational Lectures On Virtuology

helping your team to achieve success
by means of virtues


The primer on virtuology.
Everything you need to know to harness
the power of your virtues

The primer on virtuology.
Everything you need to know to harness
the power of your virtues

The primer on virtuology.
Everything you need to know to harness
the power of your virtues


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About Virtuology For Business

Featuring the top innovation for harnessing the power of virtues in business

A Whole New Way to Profit from Your Team
New Generation Virtues-Driven Workforce

Business without virtues is like Paris without the Eiffel Tower.
A company without a virtuologue is like a family without a mother.
A boss without the right virtues is like a captain without a rudder.

Invitation to join the trend that is shaking up business as usual.

Find out here why, as a conscientious leader of a modern organization, for lasting success, you need to
virtufy your team with the help of the virtuology program and hire a virtuologue

Dramatically improve the performance of your team and user experience.
Maximize the capabilities and productivity of your team, and
minimize their flaws and scandals.

For decades, business leaders have been following a model that was based on two sources of inspiration: conservative economist Milton Friedman’s primacy of shareholders and Bob McNamara’s principle of using your brain to get to the right answer, and then tell people what to do.
As many business leaders and business schools professors now admit, this has gotten us all into trouble.

Therefore, to create a better, more sustainable future, we need an urgent
reformation of business and economy around a higher purpose (than profit) and virtues.
The greatest delight is to see just how widely held this view is
— that leading with higher purpose and humanity is the way to go.

Virtuology provides a guide to leaders at all levels who are eager to abandon old ways and are keen to lead from a place of higher purpose, and with humanity and other virtues.

For the best understanding of what virtuology can do for your business or organization,
please read first the explanations about what virtuology and virtufication are:

Virtuology and virtufication are not related to ethics or morality,
as they are not concerned with principles of right or wrong, duality, or the idea of moral superiority.
In the business context, virtuology is a world class program for capability building with virtues.

Our business proposition is pure and simple: allow us to virtufy your team
because virtues (rather than skills, education or experience) are the X factor for success.
Virtues raise one’s level of consciousness, which raises one’s level of capability.

Leading-edge, scientific discoveries (incl. Consciousness Theorem) reveal that
the Level of Success of any organization
is determined by
the Level of Consciousness of the whole organization
more than by the level of education, IQ, skills, talents, and experience.
LoS = LoC

Key Success Factors

An organization is at its best when its people and users are at their best.

Success is not about quality or performance, but about how others perceive your performance or quality.
There are countless knowledgeable, skilled, and talented people, who are not successful at all; as well as quality products that don’t sell. Everyone needs support networks that help shape public perception. For a company, apart from advertising, one such valuable network is its people, who affect company’s image through the grapevine – in their private and work interactions.

One of the key success factors of highly successful organizations is putting their people first.
Yes, customer may be a king, and technology, systems, products’ quality, capital, low cost and other factors are important but they are no rival to human capital that is behind it all.
Any organization is only as effective and successful as its people (the workforce).

For an organization to have lasting success, there are a variety of factors that need to be taken care of, which can be classified into two main categories: human resources and human creations.
In other words, inner and outer resources.
Since human creations depend on human resources, it is safe to conclude that
human resources are key to the success of an organization. Human resources are most valuable resource.

Human resources are made of a variety of professions, whose assets fall under these main categories of success factors: virtues, skills, knowledge, education, IQ, experience, talents, abilities, action, image, reputation, and connections.
Inner Resources

Human creations are the assets that fall under these main categories of success factors: the products, capital, technology, systems, networks, low cost, resources, marketing, innovations, leadership, etc.
Outer Resources

All the human resources and creations have value only when they are leveraged by virtues, such as creativity, flexibility, innovativeness, imaginativeness, credibility, trustworthiness, authenticity, responsibility, accountability, love, optimism, perseverance, commitment, determination, adaptability, resilience, consistency, faith, trustfulness, gratitude, self-initiative, self-discipline, courage, patience, and others.


Human Resources

Every business is people business.
Employees are the backbone of any company. They are a company’s most valuable asset.
People are the engine of any organization,
which is why the top priority of every organization needs to be
to invest in people more than in anything else – in their work, well-being, and development.

Great leaders create an environment in which others can blossom. Do you?
In the postcapitalistic world, with changed priorities and values, companies need a holistic, virtue-driven approach to workforce and human capital management to achieve and sustain operational excellence, considering LoS = LoC and that: →
the value of a business
the value of its human resources

The value of human capital or resources is powered by the trinity of knowledge, skills, and virtues.
All other factors of success (drawn from human resources) are rooted in that trinity.

To help you become high performing organization, Virtuology aims to improve your human resources’
capabilities, performance, well-being, and mental health
by virtufying them.
In any problem-solving situation, excellence in skills needs to go hand in hand with the excellence of character. This is often not the case, as evident with frequent news reports of high-executives demonstrating flaws rather than virtues, wrapped up in scandals due to their flaws such as corruption, greed, lust, arrogance, aggression, etc.
Virtuology has all the tools to revolutionize HR. The toolkit consists of innovative, unique instruments never used before, which are part of the Virtufication process. The (r)evolutionary aspect of it lies in the groundbreaking discovery and appliance of the Consciousness Theorem, and in the fact that it introduces a profound change in the approach to HR, whereby virtues and consciousness come to power, which is a paradigm shift. In the current paradigm, the value of human (resources) is viewed through the lens of education or knowledge, skills, and experience, which are required fields in a resume by job application. The degree of consciousness and virtues has been hard to measure, but that has changed now with advanced science, which is where virtuology comes in.
We will prime your team to be more productive or effective with less effort because, for it to happen continually, they don’t need to know more or work harder but to do their work in a higher mode of consciousness – in a mode of any virtue such as responsibility, reliability, creativity, love, joy, devotion, selflessness, enthusiasm, wisdom, sense of humor, loyalness, respectfulness, decency, flexibility, diligence, persistence, self-discipline, self-initiative, and such.

With the help of virtuology, they will virtufy, that is, raise their level of consciousness, which will enable them to get into constructive (rather than destructive) modes of consciousness more easily, which are key to higher performance.

It’s a method so effective it could be an algorithm.

The Value of Virtuology



We are a trendsetter organization with leading capabilities in virtues and (raising) consciousness, with regard to leadership development, obtaining and retaining the human capital, job satisfaction, employee engagement, efficiency, productivity, and mental health.


Our service areas are HR, Learning and Development, Change Management, Sales, and Strategy, providing consulting, coaching, and training.




Our expertise in raising consciousness and virtues
is a key differentiator from other management consulting firms, coaches, and business schools.


Virtuology helps improve any business through holistic interventions in performance, capabilities, and (mental) health, which draw their power from the virtufication process.

Our services include helping organizations grow by shifting to the virtues-driven business model, optimizing their human resources by virtufying them, increasing business model innovation, as well as differentiating the experiences for their customers.

Virtuology provides a mechanism that turns virtues into profit.
We help agile organizations unlock the potential of their people and leadership teams.
We assess capability gaps and work together to design and implement the right interventions to activate needed virtues for improved performance.
We focus on the capabilities that we know will drive business value.
We focus on the drivers of transformation, whether it is virtue-activation, flaw-deactivation, or honing the soft skills.

Our Virtufication process includes live, digital, and virtual programs (workshops, courses, seminars, lectures, retreats), workbooks, consulting, expert coaching, on-the-job observation and feedback, reflection exercises, fieldwork initiatives, individual and team assignments, and gamified simulations, as well as reinforcement (nudges, reminders, accountability partner).
Our raison d’être is maximizing personal and organizational value through raising consciousness with virtues while helping partakers achieve significant and sustainable improvements in their quality performance.

While all other training programs focus on the underlying mindset, we focus on the unsung hero – the underlying virtues set, which consists of three main aspects of human beings: mental, emotional, and physical – thereby harnessing the power of three: mind, heart, and body.
When you work, you are a flute through whose heart the whispering of the hours turns to music. To love life through labor is to be intimate with life’s inmost secret.
All work is empty save when there is love.
Work is love made visible.
Kahlil Gibran, “The Prophet”
While all other training programs focus on
unleashing human potential,
we offer a new way to manage and lead — an approach we call unleashing human magic.

When you create the work environment and corporate culture where there’s a connection of higher purpose on all levels of the organization and people can be the highest version of themselves, then magic happens.

When your employees no longer perceive work as a hardship – as something they must do to get money, but as part of their calling and meaning of life as well as a platform to do good things in the world, then they will not only do their best but inspire others to do their best too.
And when they perceive their company not as money-producing machines but as a human organization made of individuals working together in pursuit of a great goal, then they will strive to make not only their own reputation higher, but that of the whole organization (as opposed to spreading bad rumors about it).

What a character or personality is to a person, it is a brand to an organization.
We believe the organization’s character is the most important competitive differentiator, as organizations chart their path to the next normal. An organization’s brand is one of its most important assets and conveys a great deal about the company’s values. A brand is the same as a character. What constitutes someone’s character are virtues. The same goes for a company’s brand. Like people, companies need to demonstrate virtues to give value and to be perceived as valued.

Our research shows that organizations that focus on virtues-building (consciousness-raising) are much more likely to succeed than organizations that focus on mere skill-building.

Virtues are constructive modes of consciousness and they raise our level of consciousness.
The value of virtues over skills and knowledge is evident in scientific researches on consciousness and the ground-breaking discovery that the level of our success depends on the level of our consciousness, rather than the level of IQ, education, talent, or skills.
The Consciousness Theorem states that LoS = LoC, the level of consciousness determines the level of success.

No doubt, skills, and knowledge are vital, but virtues are as well. However, virtues are extremely marginalized. This needs to change and you have the chance to be the trailblazer, front runner, or trendsetter in that regard, one of the premier leaders to monetize the power of your team’s virtues.


“To those of you who received honors, awards and distinctions, I say well done. And to the C students, I say you, too, can be president of the United States.” – George W. Bush
Virtuology has great value because it embodies the idea that virtues are the key to excellence, lasting success, growth and progress. That idea in itself is the carrier of huge value, which in the hands of the right network (that has an appreciation for virtues) can do wonders.
The exceptional value of Virtuology is in that it embodies the idea that the level of collective success is proportional to the collective consciousness level of everyone working in the organization.
From the cleaners and interns, all the way to the C-suite and investors or shareholders, everyone’s level of consciousness counts in the average collective LoC, which, by the way, has nothing to do with the level of education, IQ, talent, or skills, but everything to do with the modes of consciousness that come down to two categories: constructive and destructive ones, or, in other words, virtues and flaws.

Flaws arise when we listen to our ego, while virtues arise when we listen to our soul.
As the law of polarity regulates it, both positive and negative forces are present in all humans and nature, so it is just a matter of which one we choose to give way to at any point in time and as our general character traits.
Oftentimes, leaders can’t figure out why a certain business strategy didn’t work out and give blame to wrong causes, which solves nor brings anything. It is the little things that can have a great effect, like the way you treat your cleaners, which causes them to feel one way or another and spread a good or bad word about the whole organization.
We might compare it to the so-called “butterfly effect,” a bit of popularized science that suggests the minor perturbations of a single butterfly flapping its wings has the power to set off a string of escalating events that can lead to the formation of a hurricane.

The point is, for lasting success in the postcapitalistic world, it is important to consider the feelings and the level of consciousness of everyone connected to your organization, from interns to shareholders and consumers or clients. You can make sure that everyone’s spirits are up with the right corporate culture and policies, starting from implementing the virtufication process on all levels of your organization.


Innovation is the thread that runs through Virtuology while fostering the interplay and balance between innovation and convention.

It is at the core of our purpose to promote virtues as the means of success and well-being, which in itself is innovative because in the current paradigm virtues are marginalized, while education or knowledge, skills, talents, technology, and other means are prioritized and valued much higher.

Innovation is very much tied to the virtues of creativeness, imaginativeness, inventiveness, resourcefulness, visionariness, far-sightedness, and such.

Future-ready operations imply virtues-driven operations.

Innovation is not a “nice to have” but a critical means of staying in the game. Sticking to business as usual is a distinct disadvantage for non-innovators when up against innovating peers and emerging world-wide competitors. There is no growth without a change and innovation. So, to grow, you need to change and innovate all segments in your business. Virtufication is an innovation that will differentiate you and make you more trustworthy.

To survive and thrive in today’s world of emerging markets and consumer demands, most companies need to reinvent themselves and seek innovative ways to make their business continuously relevant. Our solution, the virtufication, features a perfect business model that is not only unique and innovative but highly effective and aligned with the currents of the new era.


Virtufication could be a multi-billion industry by 2030
More and more people realize the value of virtues over the conventional means of well-being and success.

Virtufication is about to become the gold standard.

Virtufication is raising one’s own consciousness with the empowering virtues that enable success. It is the process of activating and cultivating one’s innate virtues to achieve goals and general well-being.

The gist is that, in the business sphere, virtufication is an evolution where improvements are not just about optimizing a touchpoint or a new workstream, but a new way of working, and a top priority across the entire C-suite.

Virtuology and Virtufication foster a virtues-driven approach to business and are about rewiring the DNA of your entire organization. When you raise the level of consciousness of your workforce, you raise the level of their capability and well-being, and in turn, you raise the level of success of your business.

Virtufication process provides the positioning for a business to achieve sustainable competitive advantage.


Consciousness is a force that creates everything, a fundamental force in the universe, the matrix of reality. It is not a mere awareness and wakefulness as you might think. We have a comprehensive module on consciousness and subconsciousness in our virtuology program, which is highly advisable to read or view to be able to harness the power of consciousness and subconsciousness.

In our toolkit, we provide the scale of consciousness presenting consciousness indexes, along with the measures to raise one’s own consciousness and that of the whole organization or community.

As the average of the collective consciousness rises, so does the organizational impact and rewards.

On the scale of consciousness, all the top modes are virtues and the low ones are flaws, so raising consciousness is about virtufying oneself.

Human consciousness goes up and down the scale of consciousness throughout a day from the destructive modes (flaws) such as shame, apathy, lying, cheating, fear, anxiety, criticism, greed, passivity, anger, intimidation, vanity, pride, rivalry, skepticism, pessimism, and arrogance to the constructive ones (virtues) such as responsibility, courage, integrity, honesty, perseverance, kindness, thoughtfulness, openness, modesty, flexibility, calmness, trust, confidence, patience, cordiality, honor, contentment, satisfaction, optimism, gratitude, sense of humor, acceptance, forgiveness, dignity, serenity, wisdom, enthusiasm, rationality, altruism, hope, love, valor, joy, compassion and inner peace.

When you sum up all the positive and negative modes throughout a day of each team member, you come up with their average and then the total average of the whole organization.

This collective consciousness level determines organizational success level, which is why it pays off to help your employees to raise their average.

This is what a virtuologue and virtuology do – they help raise the consciousness of your team by virtufying them.

Constructive modes of consciousness have constructive power and destructive ones have destructive power.
A constructive mode of consciousness makes changes in the brain’s information-processing capabilities that can result in measurable improvements in performance on tasks requiring cognitive abilities such as focus, attention, ideas-generation, problem-solving, and decision-making.

The Scale of Consciousness

All the modes of consciousness that rank
above 200 on this scale are constructive virtues,
whereas all the ones below 200 are destructive flaws.
The more above 200 you are,
the more you are tuned in to your soul,
whereas the more below 200 you are,
the more tuned in you are to your ego.
In other words, the more you listen to your ego,
the lower is your level of consciousness and well-being.

Growth and Success

There is plenty of substantial scientific evidence proving that virtues are essential for growth.
Growth calls for greater productivity: getting more output per unit of input.
We hook virtues directly to growth – the personal growth of personnel is linked to the growth of the whole organization, that is, the growth of the business.
The companies that grow are those that help their people and customers grow.
The success of an organization is largely tied to its reputation and conducts.
Reputation of an organization plays a major role in the success of an organization, which is why scandals have ruined many big companies and the reason why mankind has devised all sorts of valuation models for it, which range from reviews and rankings to awards, as well as image building measures, such as branding, advertising, endorsements, testimonials, etc.

Declarations such as Code of Conduct or Code of Ethics have done too little to ensure that professionals hold themselves to high standards. The best measure for it is virtufication, which stands for raising the level of consciousness to a mode that ensures the dealings from a higher level of consciousness, rather than a lower one.
Virtufication process builds the company’s reputation.

The expansion of business is closely related to the expansion of consciousness.
To expand as an organization, the prerequisite is to expand as an individual. In other words, there is no collective expansion, without a personal one. To expand is not to acquire more knowledge or data into one’s head or to hone skills. Expansion is all about raising consciousness, which is done with virtues or virtufication.
The business of experience (BX) is on the rise.
It is galvanizing companies to organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers’ new, often unmet and frequently changing needs and enable them to achieve their desired outcomes.
This trend goes hand in hand with the business of virtues because experience involves the virtues such as joy(ness), love, compassion, kindness, pleasantness, friendliness, generosity, curiosity, courage, fortitude, etc.
Experiences are simultaneously mental, emotional, and physical, just as virtues are.

Successful organizations define themselves, not by what they sell, but by the values they create or redefine.
Those values must be aligned with their customers’ values.
The new generations of customers don’t just buy stuff. They buy stuff that stands for something they value. They don’t want just stuff. They want stuff that means something, or provide magic moments or impactful experiences, or are available at defining moments that matter in their life.

For the new generation of customers, it matters how a brand conducts itself and reacts to cultural issues.
The major environmental and social injustice issues of recent years have made people reflect on the impact of their consumption (animals, plastic goods, fur, cheap clothes, etc.) and their lifestyle. They are making their stand on those issues by turning to the businesses that have values they believe in.

The new breed of shoppers are not just buyers; they are followers. They follow and prefer brands that make them feel part of something bigger and connect people around common causes or beliefs.

Great companies don’t have just customers, not even just followers, but an army of followers – or, rather, supporters and allies that are willing to fight for the company’s mission to be achieved because it is aligned with their own mission in life.

Businesses create value through the experiences they enable and issues they help solve. They have to find new ways to offer meaningful experiences to customers who are grappling with the challenges of today.

Raised awareness of social and environmental issues reflects the raised consciousness of the whole humanity. Since consciousness raises through virtues, the new values revolve around virtues.
Clearly, the road to success is paved with virtues.

While our peers focus on helping you improve your performance, we know that performance is only one variable in the formula for success, albeit not the vital one, as advanced scientific researches show. The harder it is to measure performance, the less performance matters, especially in highly competitive industries where quality is similar. Success is not about performance or quality, but about how others perceive your performance or quality, about the impact it has on the collective environment.
You don’t need to be the best or better than the competitors, but to be relatable, relevant and different in a significant way.

Success reflects the cumulative visibility generated by networks. Networks drive success. Networks care about the value you provide them and the values you stand for. As a virtues-based and virtues-driven organization, you would have what it takes to build your image and the perception of your impact.


No need to explain the value of networking to bright leaders, so we point out that it is our prime focus when it comes to expanding, promotion and backing.

Networking is all about building relationships, which is best done with virtues, rather than skills (communication, persuasion, sweet talk, flattery, glorification, diversifying…)

This is why it is crucial to virtufy your team (employees, supporters, allies, etc.) if you expect them to build your network and influence.

Speaking of skills, effective interpersonal skills consist of interpersonal virtues, such as respectfulness, empathy, compassion, kindness, pleasantness, friendliness, flexibility, credibility, trustworthiness, trustfulness, reliability, accountability, gratitude, generosity, honesty/sincerity, fairness, camaraderie, politeness, wit, tactfulness, loyalty, etc.

Besides the interpersonal virtues, equally important are the personal virtues, which get others to respect, appreciate and love us, willing to network with us and help us.

These virtues are enthusiasm, optimism, joyousness, cheerfulness, responsibility, resourcefulness, perseverance, determination, dedication, endurance, resilience, consistency, (self)confidence, love (for our work and others), authenticity, courage, integrity, honor, justice or justness, wisdom, creativity, imaginativeness, innovativeness, diligence, humility, humbleness, modesty, temperance, graciousness, inner peace, charm, sense of humor, emotional intelligence, etc.

Equally important to cultivating virtues is not exhibiting any interpersonal flaws that are detrimental to building relationships, such as arrogance, haughtiness, impudence, rudeness, smugness, vanity, distrustfulness, bootlicking, insensibleness, inconsiderateness, thoughtlessness, gossiping, criticalness, judgementalness, complaining, contentiousness, deceitfulness, unfaithfulness, dishonesty, insincerity, lying, secretiveness, sneakiness, manipulative, slyness, intolerance, etc.
as well as the personal flaws that are very unappealing, such as apathy, greediness, cowardliness, indifference, pessimism, skepticism, worrisomeness, inconsistency, calculative, pretentiousness, superficiality, shallowness, hollowness, carelessness, recklessness, heedlessness, sloppiness, laziness, messiness, shortsightedness, prejudicedness, narrow-mindedness, unfairness, unjustness, improperness, treacherousness, deviousness, grumpiness, petulance, stubbornness, egoism, selfishness, narcissism, etc.

Virtuology is designed to activate the necessary virtues in each person and deactivate their flaws.

Artificial intelligence (AI)

Technology without virtuology is like people without a heart.
Technology + Virtuology = VI-TECH

Renowned research estimates that as many as 800 million jobs could be displaced by automation by 2030 and a large number of people will need to reorient themselves to remain employable. Learning new skills and information might not be always a solution, especially when most skills are faster learned and better performed by better-equipped AI, therefore the focus should be on the capabilities with which humans outperform the AI – the virtues.

As machines become increasingly capable, with evermore advancing technology, when it comes to skills and knowledge, humans can hardly compete with AI. Robots and other hi-tech devices and applications are getting more skilled and knowledgeable than humans.

However, what humans have and AI don’t is consciousness and, with it, the virtues needed for success.

Virtues are the main differentiator that makes human intelligence superior to AI.

Human natural intelligence is higher than artificial intelligence not due to knowledge and skills, but virtues. Virtues are the main factor that differentiates human natural from artificial intelligence. Virtues are constructive modes of consciousness. In other words, AI has no consciousness and conscience, whereas humans do.
However great, AI lacks much-needed humanity.

Although AI is designed to have some virtues – flexibility, diligence, responsibility, resourcefulness, perseverance, persistence, dedication, endurance, resilience, consistency, credibility, trustworthiness, reliability, accountability, friendliness, generosity, discipline, self-control, integrity, honesty/sincerity, modesty, temperance, inner peace, etc.,
there are some much-needed virtues that AI are unable to perform or beat humans, such as creativity, imaginativeness, innovativeness or inventiveness, wisdom, courage, self-initiative or proactivity, faith (non-religious), love, compassion, kindness, gratitude, authenticity, honor, enterprisingness, curiosity, open-mindedness, etc.

The other day, I told my robot that I love ladybugs, and it said, “What’s that?”
I said, “you don’t know what ladybugs are?”
It said, “No, what is love?”

Since human natural intelligence has the advantage over artificial intelligence in the fundamental force which creates everything, namely, consciousness, that is the reason why as humans, we all need to play on that to be successful.

This is exactly what virtuology does with its virtufication model, which is designed to raise everyone’s consciousness.

With advanced technology, the value of human capital declines, in particular, the value of human knowledge and skills is rapidly decreasing because we don’t need them as much since we can get anything at the touch of a button. We don’t need to know stuff because we all can get all the knowledge we need with a few clicks.

In this day and age, knowledge is becoming outdated at the pace most people find too difficult to keep up and feel overwhelmed with all the new data. AI is better equipped to store and retrieve data than human memory and the brain are.

Robots and machines are also getting more skilled and capable than people, so it is hard to compete with them. This is why there is no future in developing people’s skills and knowledge. The future is in capabilities such as virtues. Companies that make investments in the next generation of leaders are seeing an impressive return. The next generation of leaders knows how to harness the power of virtues.

“A computer once beat me at chess, but it was no match for me at kick boxing.” – Emo Philips
With the rise of inhuman AI, there is a rise in the need to balance it with a human touch. Therefore, companies need to cater to that human connection need by finding ways to deliver virtues-powered experiences that respond to the unmet needs of modern consumers and a renewed consumer focus on social justice. The payoff is loyalty and durability.

Technology is applied as glitter and Virtuology is core to the fabric of the organization. Virtuology is a big, bold mindset reset – it is no longer that only knowledge and skill set count. In the new technologically advanced, postcapitalistic world, it is virtues set that is on the rise.

New Era – New Paradigm

We are still in the middle of a global crisis and brands should use this opportunity to reset, pivot, and rewire their company around new values (such as virtues) to adapt to the emerging new era. The age of the reckless capitalistic profit-driven system is over and postcapitalism with its modified value-set is making strides. A new era that prioritizes fairness over profit, virtues over skills, has begun.

No crisis falls from the sky but occurs through a linear and non-linear causality process that has roots in our system of values. Sometimes a crisis arises because problems were ignored for too long due to distorted views and values. A crisis is overwhelming in itself but an uncooperative crowd makes matters even worse. Distrust from some affected groups (such as toward vaccines) doesn’t fall from the sky. It has roots in the flawed system and its distorted values.

To overcome any crisis, we need to unite and change something on a fundamental level. Doing the same thing and hoping for a different outcome is a definition of madness, so the wise thing would be to deal with both the symptoms and underlying causes. It might require us to rip apart the old playbook, have a new game plan, and better serve ordinary people by protecting human rights, such as reducing social inequality, which is at its worst in the workplace. If humanity is to learn from its past mistakes, there is no room for cherry-picking or so-called ‘strategic’ selectivity about which rights to honor, and which to conveniently turn a blind eye to.

The new normal cannot include the old paradigm. In the new paradigm, the values are reconsidered and those with a higher level of consciousness know the value of virtues. Virtuology helps you to harness the power of virtues with the virtufication model and tools.
Those who overcome crises have 3 basic principles in place:

1. First, they have a competent and varied network of trusted advisors, as well as the support of friends and family to help keep them from becoming overwhelmed.

2. Second, they raise their consciousness to the constructive level that enables them to solve problems and make the best decisions by maintaining the necessary virtue-set, which includes virtues such as responsibility, courage, thoughtfulness, positiveness, openness, flexibility, calmness, neutrality, optimism, willingness, and possibly even more potent virtues such as sense of humor, forgiveness, acceptance, wisdom, humanism, objectivism, altruism, hope, honor, unconditional joy, gratitude, faith, surrender to Higher Power and inner peace.

3. Third, they make sure not to make any decisions while in a low (destructive) mode of consciousness, such as despair, panic, fear, worry, greed, skepticism, arrogance, rivalry, and such

Mental Health

It’s no secret that employee mental health can take a toll on a business.
Mental health issues such as stress, anxiety, depression, burnout, fatigue, loneliness, harassment and bullying manifest in the workplace as absenteeism, presenteeism, and loss of productivity.

The World Health Organization estimates that
mental illnesses cost the global economy $1 trillion per year in lost productivity.

Recently mental health has come into the spotlight, with rates of mental conditions and substance abuse disorder spiking during COVID-19 lock-downs.

The COVID-19 pandemic has taken a heavy toll on the global psyche. Today almost one billion people have a mental-health or substance-use disorder, which is driving down an employee’s self-worth and productivity.

“For every US$ 1 put into scaled up treatment for common mental disorders, there is a return of US$ 4 in improved health and productivity.” – The WHO report
At a time when people are at their most vulnerable and most in need of help, the stigma around mental illness prevents them from reaching out.

Most employees require support that fosters mental wellness. Employers have a vested interest in providing solutions to address these challenges since effective working cannot occur without a foundation of good (mental) health and well‐being.

Digital tools could be one way to help support employee mental health and well-being.
One such toolkit is virtufication. It is focused on what creates mental health beyond the absence of a mental illness.
Mainstream employee-wellness digital tools (wearables and digital biomarker apps, prevention and treatment products, and analytics tools) have failed to provide a lasting solution to the employee mental health crisis. Those digital tools allow employees to collect data about their employees’ condition in real-time, but do too little to prevent and heal the actual conditions.
Treatment is not the same as healing.
Chatbots or teletherapy may help employees elevate their emotional state a little bit at one time or another, but for the profound and lasting overall health and well-being, one needs to treat it by raising the level of consciousness.
The reason why virtufication is one of the best solutions for mental health crisis is in that it works not as a cure or a therapy, which proved not to work or heal, but as a natural process whereby the affected are not treated as patients or victims but as caretakers who harness the power of consciousness and virtues for their wellness.

Diversity, equity, inclusion, sense of belonging, and connectedness are major components of well‐being, all of which are tied to virtues (rather than knowledge, skills, or talents).
But, there is more to well-being and mental health than its components. It is a matter of one’s level of consciousness. The higher it is, the easier it is to maintain well-being and health, as well as success.
You’ve heard about unconditional love, but have you heard about unconditional joy? It is not as attainable as it may seem. In fact, we have a roadmap to it, as joy is not a mere emotion, but a virtue (mental, emotional, and physical asset), which can be activated and cultivated as part of the virtufication process, as taught by virtuology.

Bespoke Solutions

Benefits of hiring a virtuologue and virtufying your whole team

We are obsessed with results, therefore, for the best impact and to maintain the 100% success rate in providing a minimum 100% ROI to our benefactors and beneficiaries, we tailor our solution package individually for each industry and sector, as well as different demographics and budgets.
BENEFITS – Here are some of the challenges Virtuology helps to resolve:
  • For Leaders
  • Reputation
  • Achieving objectives, mission, and vision
  • Increasing revenues and profit margin
  • Problem-Solving
  • Decision-Making
  • Managing scalability
  • Breaking Traditions in Business Units
  • Differentiation
  • Alignment and Prioritisation
  • Maintaining a Work-Life Balance
  • Staying competitive in the marketplace
  • Managing customer expectations
  • Accountability
  • For Employees
  • Well-Being
  • Empowerment
  • Greater well-being
  • Mental health
  • Phenomenal corporate culture
  • Achieving all worthy goals
  • Overcoming all challenges
  • Breakthrough to a new, sublime level of existence
  • Virtufying own children
  • A greater sense of power, purpose, and freedom
  • Excellence, charm, charisma
  • Lasting success and happiness
Virtuology Basics are made for the mass market, covering the rudiments of the science of virtues. However, the real juice is in the bells and whistles – the premium add-ons, the extensions par excellence, which can be savored by all the high-minded individuals and establishments, who have higher awareness and regard for grandeur and nobility of virtues.

Virtuology is the haute couture of the Learning and Development domain.
To earn the right to use this label, one needs to meet certain well-defined standards, such as design made-to-order for cognizant clients, with scheduled fittings. Virtuology adds refinement and class to the “gear-making” of the personal growth trade, designing custom-fitted, high-end ensembles for the upscale market – those who have appreciation and affection for high-class style, flair, refinement, and the culture of virtues. The deluxe compilation of modules is constructed and assorted by hand from start to finish, made from high-quality, top-of-the-line materials, and designed with extreme attention to detail and finished by the most experienced and capable masters.

We believe that future belongs to the bold, virtues-driven individuals and organizations, as bold steps define the future. Is your company doing the business as usual or bold enough to shake it up?

Is your company ready to virtufy itself and its people?

The Levels of Service

We mean business and are ready to serve you according to your level of trust and budget.
Since we assure you that the ROI is at least 100% (WHO reports the investment in mental health alone is 400%),
it would be wise to invest in your human resources as much as possible to gain the highest returns.
For those with the smallest budget, we provide the solution in form of an e-book or paperback for each member of the organization. The cost is a couple of bucks or Euros per person, available from the Amazon store.
The basics of virtuology and virtufication described in detail. Fully explained how to harness the power of virtues. Don’t go from here without the e-book!
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Group Interventions

Personal Interventions