Virtuology
The Science of Virtues
Virtuology For Business
Transformational Lectures On Virtuology
helping your team to achieve success
by means of virtues
Transformational Lectures On Virtuology
helping your team to achieve success
by means of virtues
Transformational Lectures On Virtuology
helping your team to achieve success
by means of virtues
The primer on virtuology.
Everything you need to know to harness
the power of your virtues
The primer on virtuology.
Everything you need to know to harness
the power of your virtues
The primer on virtuology.
Everything you need to know to harness
the power of your virtues
It doesn't take talent or luck to succeed,
you just need to decide - we'll show you how.
Get free modules to start you off living your full potential
About Virtuology For Business
Featuring the top innovation for harnessing the power of virtues in business
A Whole New Way to Profit from Your Team
New Generation Virtues-Driven Workforce
Business without virtues is like Paris without the Eiffel Tower.
A company without a virtuologue is like a family without a mother.
A boss without the right virtues is like a captain without a rudder.
Find out here why, as a conscientious leader of a modern organization, for lasting success, you need to
virtufy your team with the help of the virtuology program and hire a virtuologue
Dramatically improve the performance of your team and user experience.
Maximize the capabilities and productivity of your team, and
minimize their flaws and scandals.
As many business leaders and business schools professors now admit, this has gotten us all into trouble.
Therefore, to create a better, more sustainable future, we need an urgent
reformation of business and economy around a higher purpose (than profit) and virtues.
The greatest delight is to see just how widely held this view is
— that leading with higher purpose and humanity is the way to go.
Virtuology provides a guide to leaders at all levels who are eager to abandon old ways and are keen to lead from a place of higher purpose, and with humanity and other virtues.
please read first the explanations about what virtuology and virtufication are:
Virtuology
About Virtuology Program
Virtuology is the science of virtues, promoting virtues or character as the x-factor for lasting success. It is an empowering program facilitating the virtufication for harnessing the power of virtues to build capability for achieving all goals and solving any problem.
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Virtufication
About Virtufication Process
Virtufication is the process of raising one’s own consciousness with the virtues that enable success. It is the process of activating and cultivating innate virtues to raise the capability to achieve all goals and general well-being, solve problems and make the best decisions.
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Virtues
About Virtues
Virtues are constructive modes of consciousness and the X factor for success, giving power to knowledge, talents, and skills. They are innate human assets that play a key role in achieving goals. They are our capital and the currency of the 21st century.
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as they are not concerned with principles of right or wrong, duality, or the idea of moral superiority.
In the business context, virtuology is a world class program for capability building with virtues.
Our business proposition is pure and simple: allow us to virtufy your team
because virtues (rather than skills, education or experience) are the X factor for success.
Virtues raise one’s level of consciousness, which raises one’s level of capability.
Leading-edge, scientific discoveries (incl. Consciousness Theorem) reveal that
the Level of Success of any organization
is determined by
the Level of Consciousness of the whole organization
more than by the level of education, IQ, skills, talents, and experience.
LoS = LoC
Key Success Factors
Success is not about quality or performance, but about how others perceive your performance or quality.
There are countless knowledgeable, skilled, and talented people, who are not successful at all; as well as quality products that don’t sell. Everyone needs support networks that help shape public perception. For a company, apart from advertising, one such valuable network is its people, who affect company’s image through the grapevine – in their private and work interactions.
One of the key success factors of highly successful organizations is putting their people first.
Yes, customer may be a king, and technology, systems, products’ quality, capital, low cost and other factors are important but they are no rival to human capital that is behind it all.
Any organization is only as effective and successful as its people (the workforce).
For an organization to have lasting success, there are a variety of factors that need to be taken care of, which can be classified into two main categories: human resources and human creations.
In other words, inner and outer resources.
Since human creations depend on human resources, it is safe to conclude that
human resources are key to the success of an organization. Human resources are most valuable resource.
Inner Resources
Outer Resources
Human Resources
Employees are the backbone of any company. They are a company’s most valuable asset.
People are the engine of any organization,
which is why the top priority of every organization needs to be
to invest in people more than in anything else – in their work, well-being, and development.
Great leaders create an environment in which others can blossom. Do you?
the value of a business
=
the value of its human resources
All other factors of success (drawn from human resources) are rooted in that trinity.
capabilities, performance, well-being, and mental health by virtufying them.
With the help of virtuology, they will virtufy, that is, raise their level of consciousness, which will enable them to get into constructive (rather than destructive) modes of consciousness more easily, which are key to higher performance.
The Value of Virtuology
OUR CAPABILITIES
We are a trendsetter organization with leading capabilities in virtues and (raising) consciousness, with regard to leadership development, obtaining and retaining the human capital, job satisfaction, employee engagement, efficiency, productivity, and mental health.
OUR SERVICES
Our service areas are HR, Learning and Development, Change Management, Sales, and Strategy, providing consulting, coaching, and training.
KEY DIFFERENTIATOR
Our expertise in raising consciousness and virtues
is a key differentiator from other management consulting firms, coaches, and business schools.
INTERVENTIONS
Virtuology helps improve any business through holistic interventions in performance, capabilities, and (mental) health, which draw their power from the virtufication process.
Virtuology provides a mechanism that turns virtues into profit.
We help agile organizations unlock the potential of their people and leadership teams.
We assess capability gaps and work together to design and implement the right interventions to activate needed virtues for improved performance.
We focus on the capabilities that we know will drive business value.
We focus on the drivers of transformation, whether it is virtue-activation, flaw-deactivation, or honing the soft skills.
Our raison d’être is maximizing personal and organizational value through raising consciousness with virtues while helping partakers achieve significant and sustainable improvements in their quality performance.
When you work, you are a flute through whose heart the whispering of the hours turns to music. To love life through labor is to be intimate with life’s inmost secret.
All work is empty save when there is love.
Work is love made visible.
― Kahlil Gibran, “The Prophet”
unleashing human potential,
we offer a new way to manage and lead — an approach we call unleashing human magic.
When you create the work environment and corporate culture where there’s a connection of higher purpose on all levels of the organization and people can be the highest version of themselves, then magic happens.
What a character or personality is to a person, it is a brand to an organization.
Virtues are constructive modes of consciousness and they raise our level of consciousness.
The value of virtues over skills and knowledge is evident in scientific researches on consciousness and the ground-breaking discovery that the level of our success depends on the level of our consciousness, rather than the level of IQ, education, talent, or skills.
The Consciousness Theorem states that LoS = LoC, the level of consciousness determines the level of success.
No doubt, skills, and knowledge are vital, but virtues are as well. However, virtues are extremely marginalized. This needs to change and you have the chance to be the trailblazer, front runner, or trendsetter in that regard, one of the premier leaders to monetize the power of your team’s virtues.
“To those of you who received honors, awards and distinctions, I say well done. And to the C students, I say you, too, can be president of the United States.” – George W. Bush
The exceptional value of Virtuology is in that it embodies the idea that the level of collective success is proportional to the collective consciousness level of everyone working in the organization.
As the law of polarity regulates it, both positive and negative forces are present in all humans and nature, so it is just a matter of which one we choose to give way to at any point in time and as our general character traits.
The point is, for lasting success in the postcapitalistic world, it is important to consider the feelings and the level of consciousness of everyone connected to your organization, from interns to shareholders and consumers or clients. You can make sure that everyone’s spirits are up with the right corporate culture and policies, starting from implementing the virtufication process on all levels of your organization.
Innovation
It is at the core of our purpose to promote virtues as the means of success and well-being, which in itself is innovative because in the current paradigm virtues are marginalized, while education or knowledge, skills, talents, technology, and other means are prioritized and valued much higher.
Innovation is very much tied to the virtues of creativeness, imaginativeness, inventiveness, resourcefulness, visionariness, far-sightedness, and such.
Future-ready operations imply virtues-driven operations.
To survive and thrive in today’s world of emerging markets and consumer demands, most companies need to reinvent themselves and seek innovative ways to make their business continuously relevant. Our solution, the virtufication, features a perfect business model that is not only unique and innovative but highly effective and aligned with the currents of the new era.
Virtufication
Virtufication could be a multi-billion industry by 2030
More and more people realize the value of virtues over the conventional means of well-being and success.
Virtufication is about to become the gold standard.
Virtufication is raising one’s own consciousness with the empowering virtues that enable success. It is the process of activating and cultivating one’s innate virtues to achieve goals and general well-being.
The gist is that, in the business sphere, virtufication is an evolution where improvements are not just about optimizing a touchpoint or a new workstream, but a new way of working, and a top priority across the entire C-suite.
Virtuology and Virtufication foster a virtues-driven approach to business and are about rewiring the DNA of your entire organization. When you raise the level of consciousness of your workforce, you raise the level of their capability and well-being, and in turn, you raise the level of success of your business.
Virtufication process provides the positioning for a business to achieve sustainable competitive advantage.
Consciousness
In our toolkit, we provide the scale of consciousness presenting consciousness indexes, along with the measures to raise one’s own consciousness and that of the whole organization or community.
As the average of the collective consciousness rises, so does the organizational impact and rewards.
On the scale of consciousness, all the top modes are virtues and the low ones are flaws, so raising consciousness is about virtufying oneself.
Human consciousness goes up and down the scale of consciousness throughout a day from the destructive modes (flaws) such as shame, apathy, lying, cheating, fear, anxiety, criticism, greed, passivity, anger, intimidation, vanity, pride, rivalry, skepticism, pessimism, and arrogance to the constructive ones (virtues) such as responsibility, courage, integrity, honesty, perseverance, kindness, thoughtfulness, openness, modesty, flexibility, calmness, trust, confidence, patience, cordiality, honor, contentment, satisfaction, optimism, gratitude, sense of humor, acceptance, forgiveness, dignity, serenity, wisdom, enthusiasm, rationality, altruism, hope, love, valor, joy, compassion and inner peace.
When you sum up all the positive and negative modes throughout a day of each team member, you come up with their average and then the total average of the whole organization.
This collective consciousness level determines organizational success level, which is why it pays off to help your employees to raise their average.
This is what a virtuologue and virtuology do – they help raise the consciousness of your team by virtufying them.
Constructive modes of consciousness have constructive power and destructive ones have destructive power.
A constructive mode of consciousness makes changes in the brain’s information-processing capabilities that can result in measurable improvements in performance on tasks requiring cognitive abilities such as focus, attention, ideas-generation, problem-solving, and decision-making.
The Scale of Consciousness
above 200 on this scale are constructive virtues,
whereas all the ones below 200 are destructive flaws.
The more above 200 you are,
the more you are tuned in to your soul,
whereas the more below 200 you are,
the more tuned in you are to your ego.
In other words, the more you listen to your ego,
the lower is your level of consciousness and well-being.
Growth and Success
Growth calls for greater productivity: getting more output per unit of input.
We hook virtues directly to growth – the personal growth of personnel is linked to the growth of the whole organization, that is, the growth of the business.
The companies that grow are those that help their people and customers grow.
The success of an organization is largely tied to its reputation and conducts.
Reputation of an organization plays a major role in the success of an organization, which is why scandals have ruined many big companies and the reason why mankind has devised all sorts of valuation models for it, which range from reviews and rankings to awards, as well as image building measures, such as branding, advertising, endorsements, testimonials, etc.
Virtufication process builds the company’s reputation.
The expansion of business is closely related to the expansion of consciousness.
To expand as an organization, the prerequisite is to expand as an individual. In other words, there is no collective expansion, without a personal one. To expand is not to acquire more knowledge or data into one’s head or to hone skills. Expansion is all about raising consciousness, which is done with virtues or virtufication.
It is galvanizing companies to organize the whole business around the delivery of exceptional experiences. These experiences must respond to customers’ new, often unmet and frequently changing needs and enable them to achieve their desired outcomes.
This trend goes hand in hand with the business of virtues because experience involves the virtues such as joy(ness), love, compassion, kindness, pleasantness, friendliness, generosity, curiosity, courage, fortitude, etc.
Experiences are simultaneously mental, emotional, and physical, just as virtues are.
Those values must be aligned with their customers’ values.
The new generations of customers don’t just buy stuff. They buy stuff that stands for something they value. They don’t want just stuff. They want stuff that means something, or provide magic moments or impactful experiences, or are available at defining moments that matter in their life.
For the new generation of customers, it matters how a brand conducts itself and reacts to cultural issues.
The major environmental and social injustice issues of recent years have made people reflect on the impact of their consumption (animals, plastic goods, fur, cheap clothes, etc.) and their lifestyle. They are making their stand on those issues by turning to the businesses that have values they believe in.
Great companies don’t have just customers, not even just followers, but an army of followers – or, rather, supporters and allies that are willing to fight for the company’s mission to be achieved because it is aligned with their own mission in life.
Raised awareness of social and environmental issues reflects the raised consciousness of the whole humanity. Since consciousness raises through virtues, the new values revolve around virtues.
Clearly, the road to success is paved with virtues.
Success reflects the cumulative visibility generated by networks. Networks drive success. Networks care about the value you provide them and the values you stand for. As a virtues-based and virtues-driven organization, you would have what it takes to build your image and the perception of your impact.
Networking
Networking is all about building relationships, which is best done with virtues, rather than skills (communication, persuasion, sweet talk, flattery, glorification, diversifying…)
This is why it is crucial to virtufy your team (employees, supporters, allies, etc.) if you expect them to build your network and influence.
These virtues are enthusiasm, optimism, joyousness, cheerfulness, responsibility, resourcefulness, perseverance, determination, dedication, endurance, resilience, consistency, (self)confidence, love (for our work and others), authenticity, courage, integrity, honor, justice or justness, wisdom, creativity, imaginativeness, innovativeness, diligence, humility, humbleness, modesty, temperance, graciousness, inner peace, charm, sense of humor, emotional intelligence, etc.
Virtuology is designed to activate the necessary virtues in each person and deactivate their flaws.
Artificial intelligence (AI)
Technology without virtuology is like people without a heart.
Technology + Virtuology = VI-TECH
However, what humans have and AI don’t is consciousness and, with it, the virtues needed for success.
Virtues are the main differentiator that makes human intelligence superior to AI.
Although AI is designed to have some virtues – flexibility, diligence, responsibility, resourcefulness, perseverance, persistence, dedication, endurance, resilience, consistency, credibility, trustworthiness, reliability, accountability, friendliness, generosity, discipline, self-control, integrity, honesty/sincerity, modesty, temperance, inner peace, etc.,
there are some much-needed virtues that AI are unable to perform or beat humans, such as creativity, imaginativeness, innovativeness or inventiveness, wisdom, courage, self-initiative or proactivity, faith (non-religious), love, compassion, kindness, gratitude, authenticity, honor, enterprisingness, curiosity, open-mindedness, etc.
The other day, I told my robot that I love ladybugs, and it said, “What’s that?”
I said, “you don’t know what ladybugs are?”
It said, “No, what is love?”
This is exactly what virtuology does with its virtufication model, which is designed to raise everyone’s consciousness.
Robots and machines are also getting more skilled and capable than people, so it is hard to compete with them. This is why there is no future in developing people’s skills and knowledge. The future is in capabilities such as virtues. Companies that make investments in the next generation of leaders are seeing an impressive return. The next generation of leaders knows how to harness the power of virtues.
“A computer once beat me at chess, but it was no match for me at kick boxing.” – Emo Philips
Technology is applied as glitter and Virtuology is core to the fabric of the organization. Virtuology is a big, bold mindset reset – it is no longer that only knowledge and skill set count. In the new technologically advanced, postcapitalistic world, it is virtues set that is on the rise.
New Era – New Paradigm
We are still in the middle of a global crisis and brands should use this opportunity to reset, pivot, and rewire their company around new values (such as virtues) to adapt to the emerging new era. The age of the reckless capitalistic profit-driven system is over and postcapitalism with its modified value-set is making strides. A new era that prioritizes fairness over profit, virtues over skills, has begun.
No crisis falls from the sky but occurs through a linear and non-linear causality process that has roots in our system of values. Sometimes a crisis arises because problems were ignored for too long due to distorted views and values. A crisis is overwhelming in itself but an uncooperative crowd makes matters even worse. Distrust from some affected groups (such as toward vaccines) doesn’t fall from the sky. It has roots in the flawed system and its distorted values.
To overcome any crisis, we need to unite and change something on a fundamental level. Doing the same thing and hoping for a different outcome is a definition of madness, so the wise thing would be to deal with both the symptoms and underlying causes. It might require us to rip apart the old playbook, have a new game plan, and better serve ordinary people by protecting human rights, such as reducing social inequality, which is at its worst in the workplace. If humanity is to learn from its past mistakes, there is no room for cherry-picking or so-called ‘strategic’ selectivity about which rights to honor, and which to conveniently turn a blind eye to.
1. First, they have a competent and varied network of trusted advisors, as well as the support of friends and family to help keep them from becoming overwhelmed.
2. Second, they raise their consciousness to the constructive level that enables them to solve problems and make the best decisions by maintaining the necessary virtue-set, which includes virtues such as responsibility, courage, thoughtfulness, positiveness, openness, flexibility, calmness, neutrality, optimism, willingness, and possibly even more potent virtues such as sense of humor, forgiveness, acceptance, wisdom, humanism, objectivism, altruism, hope, honor, unconditional joy, gratitude, faith, surrender to Higher Power and inner peace.
3. Third, they make sure not to make any decisions while in a low (destructive) mode of consciousness, such as despair, panic, fear, worry, greed, skepticism, arrogance, rivalry, and such
Mental Health
The World Health Organization estimates that
mental illnesses cost the global economy $1 trillion per year in lost productivity.
The COVID-19 pandemic has taken a heavy toll on the global psyche. Today almost one billion people have a mental-health or substance-use disorder, which is driving down an employee’s self-worth and productivity.
“For every US$ 1 put into scaled up treatment for common mental disorders, there is a return of US$ 4 in improved health and productivity.” – The WHO report
Most employees require support that fosters mental wellness. Employers have a vested interest in providing solutions to address these challenges since effective working cannot occur without a foundation of good (mental) health and well‐being.
One such toolkit is virtufication. It is focused on what creates mental health beyond the absence of a mental illness.
Treatment is not the same as healing.
Chatbots or teletherapy may help employees elevate their emotional state a little bit at one time or another, but for the profound and lasting overall health and well-being, one needs to treat it by raising the level of consciousness.
The reason why virtufication is one of the best solutions for mental health crisis is in that it works not as a cure or a therapy, which proved not to work or heal, but as a natural process whereby the affected are not treated as patients or victims but as caretakers who harness the power of consciousness and virtues for their wellness.
But, there is more to well-being and mental health than its components. It is a matter of one’s level of consciousness. The higher it is, the easier it is to maintain well-being and health, as well as success.
You’ve heard about unconditional love, but have you heard about unconditional joy? It is not as attainable as it may seem. In fact, we have a roadmap to it, as joy is not a mere emotion, but a virtue (mental, emotional, and physical asset), which can be activated and cultivated as part of the virtufication process, as taught by virtuology.
Bespoke Solutions
Benefits of hiring a virtuologue and virtufying your whole team
- For Leaders
- Reputation
- Achieving objectives, mission, and vision
- Increasing revenues and profit margin
- Problem-Solving
- Decision-Making
- Managing scalability
- Breaking Traditions in Business Units
- Differentiation
- Alignment and Prioritisation
- Maintaining a Work-Life Balance
- Staying competitive in the marketplace
- Managing customer expectations
- Accountability
- For HR
- Performance
- Building great teams and keeping them motivated
- Developing the next generation of organizational leaders
- Attracting and retaining top talent
- Maintaining high levels of employee engagement
- Increasing employee productivity
- Moving HR from a transactional to a transformational role
- Managing a diverse workforce
- Creating a collaborative corporate culture
- Change management
- Workplace violence and harassment
- For Employees
- Well-Being
- Empowerment
- Greater well-being
- Mental health
- Phenomenal corporate culture
- Achieving all worthy goals
- Overcoming all challenges
- Breakthrough to a new, sublime level of existence
- Virtufying own children
- A greater sense of power, purpose, and freedom
- Excellence, charm, charisma
- Lasting success and happiness
Virtuology is the haute couture of the Learning and Development domain.
To earn the right to use this label, one needs to meet certain well-defined standards, such as design made-to-order for cognizant clients, with scheduled fittings. Virtuology adds refinement and class to the “gear-making” of the personal growth trade, designing custom-fitted, high-end ensembles for the upscale market – those who have appreciation and affection for high-class style, flair, refinement, and the culture of virtues. The deluxe compilation of modules is constructed and assorted by hand from start to finish, made from high-quality, top-of-the-line materials, and designed with extreme attention to detail and finished by the most experienced and capable masters.
We believe that future belongs to the bold, virtues-driven individuals and organizations, as bold steps define the future. Is your company doing the business as usual or bold enough to shake it up?
The Levels of Service
Since we assure you that the ROI is at least 100% (WHO reports the investment in mental health alone is 400%),
it would be wise to invest in your human resources as much as possible to gain the highest returns.
The basics of virtuology and virtufication described in detail. Fully explained how to harness the power of virtues. Don’t go from here without the e-book!
Group Interventions
Workshop
a day or two
Engage in intensive
discussion and activity
on a particular subject
of the Virtuology program
Details
Online Course
from two days to one year
Take a virtual course with multimedia modules. Get inspired to activate and cultivate virtues. Enroll in our e-course!
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Personal Interventions
Consulting
minimum 1 month
Virtuologues provide a 5-star
personal consulting services
online, offline and by phone.
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