Therefore, to create a better, more sustainable future, we need an urgent
reformation of business and economy around a higher purpose (than profit) and virtues.
The greatest delight is to see just how widely held this view is
— that leading with higher purpose and humanity is the way to go.
Virtuology provides a guide to leaders at all levels who are eager to abandon old ways and are keen to lead from a place of higher purpose, and with humanity and other virtues.
Success is not about quality or performance, but about how others perceive your performance or quality.
There are countless knowledgeable, skilled, and talented people, who are not successful at all; as well as quality products that don’t sell. Everyone needs support networks that help shape public perception. For a company, apart from advertising, one such valuable network is its people, who affect company’s image through the grapevine – in their private and work interactions.
One of the key success factors of highly successful organizations is putting their people first.
Yes, customer may be a king, and technology, systems, products’ quality, capital, low cost and other factors are important but they are no rival to human capital that is behind it all.
Any organization is only as effective and successful as its people (the workforce).
For an organization to have lasting success, there are a variety of factors that need to be taken care of, which can be classified into two main categories: human resources and human creations.
In other words, inner and outer resources.
Since human creations depend on human resources, it is safe to conclude that
human resources are key to the success of an organization. Human resources are most valuable resource.
the value of a business
=
the value of its human resources
With the help of virtuology, they will virtufy, that is, raise their level of consciousness, which will enable them to get into constructive (rather than destructive) modes of consciousness more easily, which are key to higher performance.
We are a trendsetter organization with leading capabilities in virtues and (raising) consciousness, with regard to leadership development, obtaining and retaining the human capital, job satisfaction, employee engagement, efficiency, productivity, and mental health.
Our service areas are HR, Learning and Development, Change Management, Sales, and Strategy, providing consulting, coaching, and training.
Our expertise in raising consciousness and virtues
is a key differentiator from other management consulting firms, coaches, and business schools.
Virtuology helps improve any business through holistic interventions in performance, capabilities, and (mental) health, which draw their power from the virtufication process.
Virtuology provides a mechanism that turns virtues into profit.
We help agile organizations unlock the potential of their people and leadership teams.
We assess capability gaps and work together to design and implement the right interventions to activate needed virtues for improved performance.
We focus on the capabilities that we know will drive business value.
We focus on the drivers of transformation, whether it is virtue-activation, flaw-deactivation, or honing the soft skills.
Our raison d’être is maximizing personal and organizational value through raising consciousness with virtues while helping partakers achieve significant and sustainable improvements in their quality performance.
When you work, you are a flute through whose heart the whispering of the hours turns to music. To love life through labor is to be intimate with life’s inmost secret.
All work is empty save when there is love.
Work is love made visible.
― Kahlil Gibran, “The Prophet”
When you create the work environment and corporate culture where there’s a connection of higher purpose on all levels of the organization and people can be the highest version of themselves, then magic happens.
What a character or personality is to a person, it is a brand to an organization.
Virtues are constructive modes of consciousness and they raise our level of consciousness.
The value of virtues over skills and knowledge is evident in scientific researches on consciousness and the ground-breaking discovery that the level of our success depends on the level of our consciousness, rather than the level of IQ, education, talent, or skills.
The Consciousness Theorem states that LoS = LoC, the level of consciousness determines the level of success.
No doubt, skills, and knowledge are vital, but virtues are as well. However, virtues are extremely marginalized. This needs to change and you have the chance to be the trailblazer, front runner, or trendsetter in that regard, one of the premier leaders to monetize the power of your team’s virtues.
“To those of you who received honors, awards and distinctions, I say well done. And to the C students, I say you, too, can be president of the United States.” – George W. Bush
The exceptional value of Virtuology is in that it embodies the idea that the level of collective success is proportional to the collective consciousness level of everyone working in the organization.
The point is, for lasting success in the postcapitalistic world, it is important to consider the feelings and the level of consciousness of everyone connected to your organization, from interns to shareholders and consumers or clients. You can make sure that everyone’s spirits are up with the right corporate culture and policies, starting from implementing the virtufication process on all levels of your organization.
It is at the core of our purpose to promote virtues as the means of success and well-being, which in itself is innovative because in the current paradigm virtues are marginalized, while education or knowledge, skills, talents, technology, and other means are prioritized and valued much higher.
Innovation is very much tied to the virtues of creativeness, imaginativeness, inventiveness, resourcefulness, visionariness, far-sightedness, and such.
Future-ready operations imply virtues-driven operations.
To survive and thrive in today’s world of emerging markets and consumer demands, most companies need to reinvent themselves and seek innovative ways to make their business continuously relevant. Our solution, the virtufication, features a perfect business model that is not only unique and innovative but highly effective and aligned with the currents of the new era.
Virtufication is about to become the gold standard.
Virtufication is raising one’s own consciousness with the empowering virtues that enable success. It is the process of activating and cultivating one’s innate virtues to achieve goals and general well-being.
The gist is that, in the business sphere, virtufication is an evolution where improvements are not just about optimizing a touchpoint or a new workstream, but a new way of working, and a top priority across the entire C-suite.
Virtuology and Virtufication foster a virtues-driven approach to business and are about rewiring the DNA of your entire organization. When you raise the level of consciousness of your workforce, you raise the level of their capability and well-being, and in turn, you raise the level of success of your business.
Virtufication process provides the positioning for a business to achieve sustainable competitive advantage.
In our toolkit, we provide the scale of consciousness presenting consciousness indexes, along with the measures to raise one’s own consciousness and that of the whole organization or community.
As the average of the collective consciousness rises, so does the organizational impact and rewards.
On the scale of consciousness, all the top modes are virtues and the low ones are flaws, so raising consciousness is about virtufying oneself.
Human consciousness goes up and down the scale of consciousness throughout a day from the destructive modes (flaws) such as shame, apathy, lying, cheating, fear, anxiety, criticism, greed, passivity, anger, intimidation, vanity, pride, rivalry, skepticism, pessimism, and arrogance to the constructive ones (virtues) such as responsibility, courage, integrity, honesty, perseverance, kindness, thoughtfulness, openness, modesty, flexibility, calmness, trust, confidence, patience, cordiality, honor, contentment, satisfaction, optimism, gratitude, sense of humor, acceptance, forgiveness, dignity, serenity, wisdom, enthusiasm, rationality, altruism, hope, love, valor, joy, compassion and inner peace.
When you sum up all the positive and negative modes throughout a day of each team member, you come up with their average and then the total average of the whole organization.
This collective consciousness level determines organizational success level, which is why it pays off to help your employees to raise their average.
This is what a virtuologue and virtuology do – they help raise the consciousness of your team by virtufying them.
Constructive modes of consciousness have constructive power and destructive ones have destructive power.
A constructive mode of consciousness makes changes in the brain’s information-processing capabilities that can result in measurable improvements in performance on tasks requiring cognitive abilities such as focus, attention, ideas-generation, problem-solving, and decision-making.
The expansion of business is closely related to the expansion of consciousness.
To expand as an organization, the prerequisite is to expand as an individual. In other words, there is no collective expansion, without a personal one. To expand is not to acquire more knowledge or data into one’s head or to hone skills. Expansion is all about raising consciousness, which is done with virtues or virtufication.
For the new generation of customers, it matters how a brand conducts itself and reacts to cultural issues.
The major environmental and social injustice issues of recent years have made people reflect on the impact of their consumption (animals, plastic goods, fur, cheap clothes, etc.) and their lifestyle. They are making their stand on those issues by turning to the businesses that have values they believe in.
Great companies don’t have just customers, not even just followers, but an army of followers – or, rather, supporters and allies that are willing to fight for the company’s mission to be achieved because it is aligned with their own mission in life.
Raised awareness of social and environmental issues reflects the raised consciousness of the whole humanity. Since consciousness raises through virtues, the new values revolve around virtues.
Clearly, the road to success is paved with virtues.
Success reflects the cumulative visibility generated by networks. Networks drive success. Networks care about the value you provide them and the values you stand for. As a virtues-based and virtues-driven organization, you would have what it takes to build your image and the perception of your impact.
Networking is all about building relationships, which is best done with virtues, rather than skills (communication, persuasion, sweet talk, flattery, glorification, diversifying…)
This is why it is crucial to virtufy your team (employees, supporters, allies, etc.) if you expect them to build your network and influence.
These virtues are enthusiasm, optimism, joyousness, cheerfulness, responsibility, resourcefulness, perseverance, determination, dedication, endurance, resilience, consistency, (self)confidence, love (for our work and others), authenticity, courage, integrity, honor, justice or justness, wisdom, creativity, imaginativeness, innovativeness, diligence, humility, humbleness, modesty, temperance, graciousness, inner peace, charm, sense of humor, emotional intelligence, etc.
Virtuology is designed to activate the necessary virtues in each person and deactivate their flaws.
However, what humans have and AI don’t is consciousness and, with it, the virtues needed for success.
Virtues are the main differentiator that makes human intelligence superior to AI.
Although AI is designed to have some virtues – flexibility, diligence, responsibility, resourcefulness, perseverance, persistence, dedication, endurance, resilience, consistency, credibility, trustworthiness, reliability, accountability, friendliness, generosity, discipline, self-control, integrity, honesty/sincerity, modesty, temperance, inner peace, etc.,
there are some much-needed virtues that AI are unable to perform or beat humans, such as creativity, imaginativeness, innovativeness or inventiveness, wisdom, courage, self-initiative or proactivity, faith (non-religious), love, compassion, kindness, gratitude, authenticity, honor, enterprisingness, curiosity, open-mindedness, etc.
The other day, I told my robot that I love ladybugs, and it said, “What’s that?”
I said, “you don’t know what ladybugs are?”
It said, “No, what is love?”
This is exactly what virtuology does with its virtufication model, which is designed to raise everyone’s consciousness.
Robots and machines are also getting more skilled and capable than people, so it is hard to compete with them. This is why there is no future in developing people’s skills and knowledge. The future is in capabilities such as virtues. Companies that make investments in the next generation of leaders are seeing an impressive return. The next generation of leaders knows how to harness the power of virtues.
“A computer once beat me at chess, but it was no match for me at kick boxing.” – Emo Philips
Technology is applied as glitter and Virtuology is core to the fabric of the organization. Virtuology is a big, bold mindset reset – it is no longer that only knowledge and skill set count. In the new technologically advanced, postcapitalistic world, it is virtues set that is on the rise.
No crisis falls from the sky but occurs through a linear and non-linear causality process that has roots in our system of values. Sometimes a crisis arises because problems were ignored for too long due to distorted views and values. A crisis is overwhelming in itself but an uncooperative crowd makes matters even worse. Distrust from some affected groups (such as toward vaccines) doesn’t fall from the sky. It has roots in the flawed system and its distorted values.
To overcome any crisis, we need to unite and change something on a fundamental level. Doing the same thing and hoping for a different outcome is a definition of madness, so the wise thing would be to deal with both the symptoms and underlying causes. It might require us to rip apart the old playbook, have a new game plan, and better serve ordinary people by protecting human rights, such as reducing social inequality, which is at its worst in the workplace. If humanity is to learn from its past mistakes, there is no room for cherry-picking or so-called ‘strategic’ selectivity about which rights to honor, and which to conveniently turn a blind eye to.
2. Second, they raise their consciousness to the constructive level that enables them to solve problems and make the best decisions by maintaining the necessary virtue-set, which includes virtues such as responsibility, courage, thoughtfulness, positiveness, openness, flexibility, calmness, neutrality, optimism, willingness, and possibly even more potent virtues such as sense of humor, forgiveness, acceptance, wisdom, humanism, objectivism, altruism, hope, honor, unconditional joy, gratitude, faith, surrender to Higher Power and inner peace.
3. Third, they make sure not to make any decisions while in a low (destructive) mode of consciousness, such as despair, panic, fear, worry, greed, skepticism, arrogance, rivalry, and such
The World Health Organization estimates that
mental illnesses cost the global economy $1 trillion per year in lost productivity.
The COVID-19 pandemic has taken a heavy toll on the global psyche. Today almost one billion people have a mental-health or substance-use disorder, which is driving down an employee’s self-worth and productivity.
“For every US$ 1 put into scaled up treatment for common mental disorders, there is a return of US$ 4 in improved health and productivity.” – The WHO report
Most employees require support that fosters mental wellness. Employers have a vested interest in providing solutions to address these challenges since effective working cannot occur without a foundation of good (mental) health and well‐being.
The reason why virtufication is one of the best solutions for mental health crisis is in that it works not as a cure or a therapy, which proved not to work or heal, but as a natural process whereby the affected are not treated as patients or victims but as caretakers who harness the power of consciousness and virtues for their wellness.
Virtuology is the haute couture of the Learning and Development domain.
To earn the right to use this label, one needs to meet certain well-defined standards, such as design made-to-order for cognizant clients, with scheduled fittings. Virtuology adds refinement and class to the “gear-making” of the personal growth trade, designing custom-fitted, high-end ensembles for the upscale market – those who have appreciation and affection for high-class style, flair, refinement, and the culture of virtues. The deluxe compilation of modules is constructed and assorted by hand from start to finish, made from high-quality, top-of-the-line materials, and designed with extreme attention to detail and finished by the most experienced and capable masters.
We believe that future belongs to the bold, virtues-driven individuals and organizations, as bold steps define the future. Is your company doing the business as usual or bold enough to shake it up?
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