About Virtuology


Transformational Lectures On Virtuology

helping your team to achieve success
by means of virtues

Transformational Lectures On Virtuology

helping your team to achieve success
by means of virtues

Transformational Lectures On Virtuology

helping your team to achieve success
by means of virtues


The primer on virtuology.
Everything you need to know to harness
the power of your virtues

The primer on virtuology.
Everything you need to know to harness
the power of your virtues

The primer on virtuology.
Everything you need to know to harness
the power of your virtues


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About Virtulogy concept

Featuring the concept that helps you accomplish anything through virtues


Virtues can be defined as constructive modes of consciousness that integrate and harmonize the mental, emotional, physical and spiritual aspects of a being and are indispensable means of well-being.

Virtuology is, accordingly, an empowering system facilitating the activation and cultivation of virtues by unifying and harmonizing the mental, emotional, physical and spiritual dimensions of being and by raising consciousness, with the aim of establishing lasting prosperity (personal and collective).

virtues - virtuology

Virtuology promotes virtues as the key to success and happiness. It offers a new way of being in the world, a new frame of reference or conceptual framework. It is not related to ethics or morality, as it doesn’t concern itself with principles of right or wrong, with the idea of moral superiority and duality.


To be successful and prosperous, you need more than just knowledge and skills, you need virtues, most of all. You can have the highest education, know everything there is to know, be multitalented, skilled, equipped and take action all day long, but if you don’t apply certain virtues, all that will be in vain. Talent, skills, knowledge, technologies, systems, action and connections have no great value and could be even contra-productive if they are not leveraged by virtues such as these (in no special order) →

The reason why most people, who are highly educated, skilled and gifted, are not efficient enough or successful in achieving their goals, privately and professionally, is because their weaknesses have the advantage over their strengths – they allow their liabilities to gain the upper hand over their assets, often choosing flaws and vices over their virtues. We are all subject to the law of polarity, having both positive and negative traits, virtues and flaws, and the ones who achieve lasting success in anything are those who have the advantage over their liabilities – listed under Flaws →


Virtues for Success

  • responsibility, reliability, accountability, credibility, faith, trust
  • joyousness, enthusiasm, optimism, love
  • perseverance, commitment, determination, endurance, adaptability, resilience, consistency
  • gratitude, authenticity, integrity, honesty, honor, wisdom, courage
  • flexibility, resourcefulness, enterprisingness, self-initiative, self-discipline, patience, diligence
  • imaginativeness, creativity, innovativeness, curiosity, openness, humility, and many more

Flaws – Weaknesses – Vices – Liabilities – Wrongdoings:

  • narrow-mindedness, prejudicedness, pessimism, distrustfulness, dishonesty, unjustness, egoism, selfishness
  • inconsiderateness, blame, criticalness, grumpiness, complaining, gossiping, intolerance, rivalry
  • vanity, arrogance, rudeness, disrespectfulness, stinginess, greediness
  • fearfulness, cowardliness, anxiousness, restlessness
  • hatefulness, angriness, vindictiveness, stubbornness
  • laziness, apathy, impatience (give up easily)
  • skepticism, indecisiveness, procrastinativeness
  • inconsistence, shallowness, superficiality…

Complementary Skills

  • visualization and affirmations
  • intuition
  • communication
  • Emotional Intelligence
  • Intelligent Emotionalizing
  • Emotional Freedom Technique
  • Learning not by Memorizing…

Reinventing Ethics

Virtuology is all about virtues.
It asserts virtues as means to success and happiness.
Virtues determine success. But not any virtues. For each particular goal, specific virtues are required.
Virtuology provides insights on how to activate and use virtues effectively, respective to context. Knowledge, talent and skills are useless without certain virtues. Virtues empower them. Virtues are that which gives power and effectiveness to knowledge, talent and skills. The gap between knowledge and benefits thereof (between theory and practice) can be closed by virtues. Virtuology is designed to do just that, to close that gap, to blur the line.

Ethics is all about values. It is a system of moral principles or values, as well as a branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions, and to the goodness and badness of the motives and ends of such actions.

Ethics vs. Virtuology

Virtuology doesn’t concern itself with principles of right or wrong, which are relative, but more with the practical implementation of individual virtues, as well as with personal liberation from the destructive forces of vices and flaws.



The reason why economies (national and personal) fail is because they are knowledge-based. Power and success do not come from knowledge alone. Most people have great knowledge about something, but still have no power to achieve desired goals or success. Power also doesn’t come from skills and talents, as we all know, since countless talented people are powerless and unsuccessful. Power comes from virtues. Virtuology is the KEY to expanding and amplifying your knowledge and skills. By all means acquire knowledge and skills, but don’t forget your prime engine of success – your innate virtues. What drives us are the virtues. The power of virtues is above all.


Understanding Virtues
Harness their full power by
being fully aware of it


Multimedia Environment
Leading edge setting that
includes various media


Measuring Results
Proven pragmatism of it
insures satisfying results


Learning by Traveling
Cultivating virtues on the go;
access it anywhere
In the light of global economic, ecological and cultural changes, it becomes clearer that the old systems are not that effective any longer, and that in order to avoid a collapse and achieve prosperity, we need to keep up with the times and adapt to the new concepts of acquiring the necessary competencies. In the modern world, the outdated formal education is not enough to equip us for success, therefore it must be enhanced with informal and self-education. In the era of increased individualization of society, education is increasingly becoming the responsibility of the individual, for which the Virtuology program is an excellent support.
Unfortunately, nowadays most people marginalize the virtues – they focus on the knowledge, talent, skills, technologies and systems at the expense of virtues. Also, many flaws are tolerated and often even seen as cool or as a necessity, which is damaging, especially in the long run. That is why we have created Virtuology program, as a support system for personal development, boosting the necessary virtues and respective skills. The Virtuology program is a response to the gap that exists between theory and practice.

  • Imagination is more important than knowledge!

    Albert Einstein
    Scientist, Physics
  • All we need is love!

    John Lennon
    Singer, Beatles
  • Most economies in the world are knowledge-based. However, knowledge is not the same as truth or wisdom and is often outdated or even false, and much of it is actually useless and impractical. A theory is quite different from practice. Education is overrated. Most things taught at schools are not useful at all. On the other hand, the things that are actually useful are often not taken seriously because they are not part of formal education. With such knowledge-based economies, the world has shaky foundations, causing many cultures to undergo collapse, crisis or unsteady economy with most people living in debt and poverty. The model for preventing and overcoming any crisis and for sustainability as well as prosperity is a virtues-based economy.

    Estimated Values

    Skills & Talents

    The Pillars of Success

    For achieving success in anything, we need the power of at least these three pillars:

    • Knowledge
    • Virtues
    • Skills
    On top of them, we can add layers of additional “bricks”, such as action, systems, technologies, connections, networking, capital and other valuable means of success

    About Us About Virtufication

    In the knowledge-based economy, virtues are marginalized, causing all the problems in the world.
    What’s the use of all the knowledge if we do not cultivate certain underlying virtues in order to use our knowledge properly?! Virtues such as love, wisdom, integrity, creativity, innovativeness, responsibility, diligence, initiative, perseverance, authenticity, self-discipline, honor, faith, etc.
    Undermining and disregarding virtues leads to depravity, corruption, irresponsible behavior, misconduct, greed, laziness and similar destructive flaws that bring about failure and suffering, even among the most highly educated individuals. The demise of many of the most prominent figures of our societies, as reported in the daily news, is always due to the neglect of virtues, allowing greed, corruption and lust to take their toll.

    It´s a no-brainer that virtues are must-haves for any kind of success. Therefore, virtuology is a must-do subject.

    If you want to grow your business or finances and take it to the next level, look no further than Virtuology. Our Virtuology program is designed to facilitate development and transformation in any field of life and business. If you are not sure where to begin, start with the e-book and possibly the basic e-course. You can always upgrade on the go.

    There are countless virtues, not all are needed for a particular goal. However, there are certain essential virtues that are a foundation of success in anything, be it a business venture or private matter such as health, wealth, romance, spirituality, etc. Those virtues are covered in our Virtuology book as well as in the basic e-course. The rest of the major virtues, flaws and skills are covered in the advanced level of our program. The virtues that are vital to efficiency in particular areas of life, including in business, are covered in our specialized Virtuology e-courses and lectures, such as those on health, romance, leadership and so on.

    Flagship Virtuology
    Use virtues for all-around success (health, wealth, love…)

    Virtuology at Work
    A set of virtues needed for
    achieving great success.

    Virtuology for Students
    Use virtues to get great grades,
    learn easier and quicker

    Virtuology for Teachers
    Become a virtuologist
    – licensed or certified

    The Truth

    One of the greatest values of all men is freedom. We all want to be free. It is said that the truth will set us free. But truth has been compromised over the ages, resulting in most people living in the illusion of being free. The truths most people believe have not set them free, since they are not debt-free, not free to move anywhere they please, not free to obtain everything they need and wish, and they are held captive by the sprites of their mind, such as ego, greed, prejudices, lies, blame, etc. You might think you are free, but you are not, which is due to your distorted version of the truth.


    Recognizing The Truth

    However, from the Absolute perspective, there is no truth and no falsehood because all duality is an illusion.


    Different people or cultures have different sources of truth and even different truths. What is believed to be knowledge is debatable across different cultures and ages. Most people base their lives on such relative knowledge and so-called truths, and that is why they are not free. Their misconceptions and false beliefs are their chains.
    Most people falsely believe that it is our reason, as well as knowledge and education that ensure our success and well-being, but this is the opposite of what all the greatest men in history believed and taught us. One of the greatest scientists of all times Nikola Tesla made a case for impulses coming from instincts and imagination, as the real means to shaping destiny. Einstein, too, said that imagination was more important than knowledge. Another great mind, Leonardo da Vinci, figured knowledge was not in the books and schools, claiming that nature is the source of all true knowledge. And let’s not forget what one of the wisest men in the history of mankind, Socrates, said: “To know, is to know that you know nothing.” The knowing of own ignorance and the true source of knowledge is needed to get closer and closer to the truth.

    Higher Knowledge

    We are all born with all the knowledge we need for successfully fulfilling our individual missions in life and thrive. This knowledge is available to us by tuning in to our Higher Self, to our soul. We are free to build on that through education, but in truth, it’s all about allowing (not learning) the knowledge, about getting into alignment with the source of knowledge, the all-knowing Higher Power. When we open ourselves to the source of all knowledge, to the omniscient Higher Power, we are guided and given all the ideas and inspirations we need to follow in order to fulfill our vision or mission.
    My brain is only a receiver; in the Universe, there is a core from which we obtain knowledge, strength and inspiration. I have not penetrated the secrets of this core, but I know that it exists.
    – Nikola Tesla


    As advanced kinesiologists claim, all knowledge is coded in our body, so instinctively and intuitively, we know everything and this knowledge can easily be tapped into by a variety of means, such as meditation and intuition, but also by testing a muscle response to a question, as per kinesiology. Our body (muscles) is strong when the answer is affirmative and weak when it is negative. But to get the right or true answer or knowledge, one needs to cultivate a virtue; that is, one needs to raise consciousness to a higher, positive degree, as presented on the consciousness scale on the left – above the 200 log. The higher you go up the scale of consciousness, the greater the accuracy.

    If we had to summarize all the Virtuology program, it would be this:

    Success at anything, as well as well-being, is achievable for anyone who keeps his/her average mode of consciousness above the 200 mark as presented on the consciousness scale. The higher the average degree of own consciousness is, the higher is the personal power, and so is the degree of success higher.
    So, whatever you do, make sure to keep yourself at the higher mode of consciousness and don’t give power to no one and nothing to put you down – they don’t deserve to have that power over you.
    For achieving the constant higher mode of consciousness it is necessary to have a real understanding of the nature of reality, and for most people, it is necessary to undergo a paradigm shift. The Virtuology program is designed to help you do that.

    Most people are unaware of being in lower (below 200), destructive modes most of the time each day, because they have been accustomed to it, so it doesn’t feel negative but feels normal and right. Just because it is normal, doesn’t mean it is right. So, do yourself a favor and monitor your consciousness and emotions throughout the day and whenever it starts to get to any of the modes below the 200 mark, make sure you don’t stay there too long, make sure to get to the next better mode, and then next and then next as far up as you can, but don’t try to jump too high at once because it won’t work.

    In summary, as all the greatest minds of our history claimed, the true knowledge is not in the books, but in the omniscient source in nature that we can tap into not by learning or reasoning, but by perceiving it through instincts, intuition – a gut feeling, sixth sense, inspiration, ideas, imagination, visions, conscience, etc.

    The point is, the knowledge that is the base of an economy and any success should not be reduced to the facts gathered from books and teachers, nor to reason alone, but it should be primarily gained through raised awareness or consciousness. In other words, true knowledge is based on virtues of understanding, awareness, wisdom, resourcefulness, curiosity, openness, and such. Therefore, since true knowledge is based on virtues, then the economy, as well as the whole of society, should essentially be based on virtues, too.

    virtues-based society

    The success of an economy, or individuals, is not achieved by one key factor alone, but rather by a combination of knowledge, skills, work, experience, systems, technology, communication, relations, unity, quality, low cost, resources, marketing, innovation, leadership – all of which have value only when they are based on virtues.
    Since virtues underlie all these factors, it is fair to say that virtues are the most fundamental factor of economy, society, and success at large.

    We don’t believe in hierarchies and therefore regard all factors as equally important, but if we have to single one out, let it be virtues rather than knowledge from now on. We paid our dues to knowledge; it is time for us to pay our dues to virtues now. Let’s start a new cycle in history, a new renaissance. Virtues have played a significant role throughout history, but it is time to fully acknowledge and make the most of them so that as a virtues-based society and economy, we can advance to a new level of existence, the one with higher consciousness and greater powers.

    Integrous Nature of Virtuology

    Virtuology demonstrates the attributes and characteristics of integrous teachings that transcend time, place, speaker, or the limitations of dualistic mentations. Virtuology is all about virtues. It promotes virtues, nothing else.
    Therefore, what goes for virtues, it goes for virtuology too.

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