Activate the virtues for success

We are passionate about helping you accomplish anything by means of virtues



In order to be successful and to prosper you need more than just knowledge and skills, you need virtues, most of all. You can have the highest education, know everything there is to know, be multitalented, skilled, equipped and take action all day long, but if you don’t employ certain virtues, all that will be in vain. Knowledge, talent, skills, technologies, systems and action have no value and could be even contra-productive, if they are not leveraged by virtues such as these (in no special order) →

The reason why most people, who are highly educated, skilled and gifted, are not efficient enough or successful in achieving their goals, privately and professionally, is because their liabilities have advantage over their assets – they allow their weaknesses to gain the upper hand over their strengths. We are all subject to the law of polarity, having both positive and negative traits, virtues and flaws, and the ones who achieve lasting success in anything are those who have advantage over own liabilities such as the ones listed on the right under Flaws →


Virtues for Success

  • responsibility, accountability, credibility, faith, trust
  • joyousness, enthusiasm, optimism, love
  • perseverance, determination, endurance, resilience, consistency
  • gratitude, authenticity, integrity, honesty, honor, wisdom, courage
  • flexibility, resourcefulness, enterprisingness, self-initiative, self-discipline, patience, diligence
  • imaginativeness, creativity, innovativeness, curiosity, openness, humility, and many more

Flaws – Weaknesses – Defects – Faults – Vices – Liabilities – Wrongdoings

  • prejudice, pessimism, skepticism, distrust, dishonesty
  • compromising, conformism, apathy, cowardice, indifference, irresolution
  • laziness, impatience (giving up too easy), volatility, inconsistency
  • blame, criticizing, complaining, gossiping
  • delaying, greed, vanity, arrogance
  • superficiality, and many more

Complimentary Skills

  • visualization and affirmations
  • intuition
  • communication
  • Emotional Intelligence
  • Intelligent Emotionalizing
  • Emotional Freedom Technique
  • Learning not by Memorizing…

Reinventing Ethics

Virtuology is all about virtues. It promotes virtues as means for success and happiness.
Virtues determine success. But not any virtues. For each particular goal, specific virtues are required.
Virtuology provides insights on how to activate and use virtues effectively, respective to context. Knowledge, talent and skills are useless without certain virtues. Virtues empower them. Virtues are that which gives power to knowledge, talent and skills. Gap between knowledge and benefits thereof (between theory and practice) can be closed by virtues. Virtuology is designed to do just that, to close that gap.

Ethics is a system of moral principles or values, as well as branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions, and to the goodness and badness of the motives and ends of such actions.

Ethics vs. Virtuology

Virtuology doesn’t concern itself with principles of right or wrong, which are relative, but more with the practical implementation of individual virtues, as well as with functional liberation from the destructive forces of vices and flaws.



The reason why economies (national and personal) fail is because they are knowledge-based. Power and success do not come from knowledge alone. Most people have great knowledge about something, but still have no power to achieve desired goals or success. Power also doesn’t come from skills and talents, as we all know, since there are countless talented people who are powerless and unsuccessful. Power comes from virtues. Virtuology is the KEY to amplifying your knowledge and skills. By all means acquire knowledge and skills, but don’t forget your prime engine of success – your inborn virtues. What drives us are the virtues. The power of virtues is above all.

Our Fields of Expertise


Understanding Virtues
Harness their full power by
being fully aware of it


Multimedia Environment
Leading edge setting that
includes various media


Measuring Results
Proven pragmatism of it
insures satisfying results


Learning by Traveling
Cultivating virtues on the go;
access it anywhere
In the light of global economic, ecological and cultural changes, it becomes clearer that the old systems are not that effective any longer, and that in order to avoid collapse and to achieve prosperity we need to keep up with the times and adapt to the new concepts of acquiring the necessary competencies. In the modern world the outdated formal education is not enough to equip us for success, therefore it must be enhanced with informal and self-education. In the era of increased individualization of society, education is increasingly becoming the responsibility of the individual, for which Virtuology program is excellent support.
Unfortunately, nowadays most people marginalize the virtues – they focus on the knowledge, talent, skills, technologies and systems at the expense of virtues. Also, many flaws are tolerated and often even seen as cool or as necessity, which is damaging, especially in the long run. That is why we have created Virtuology program, as a support system for personal development, boosting the necessary virtues and respective skills. The Virtuology program is a response to the gap that exists between theory and practice.

  • Imagination is more important than knowledge!

    Albert Einstein
    Scientist, Physics
  • All we need is love!

    John Lennon
    Singer, Beatles
  • Most economies in the world are knowledge-based. However, knowledge is not the same as truth or wisdom and is often outdated or even false, and much of it is actually useless and impractical. Theory is quite different from practice. Education is overrated. Most things taught at schools are not useful at all. On the other hand, the things that are actually useful are often not taken seriously because they are not part of formal education. With such knowledge-based economies the world has shaky foundations, causing many cultures to undergo collapse, crisis and unsteady economy with most people living in debt and poverty. The model for preventing and overcoming any crisis and for sustainability as well as prosperity is virtue-based economy.

    Estimated Values

    Skills & Talents

    The Pillars of Economy

    For success in achieving anything, we need these three pillars:

    • Knowledge
    • Virtues
    • Skills
    On top of them we can add layers of additional “bricks”, such as action, systems, technologies, connections, networking and other valuable means of success

    About Us About Virtuology

    In the knowledge-based economy virtues are marginalized, causing all the problems in the world.
    What’s the use of all the knowledge if we do not cultivate certain underlying virtues to use our knowledge properly?! Virtues such as love, wisdom, integrity, creativity, innovativeness, responsibility, diligence, initiative, perseverance, authenticity, self-discipline, honor, faith etc.
    Undermining and disregarding virtues leads to corruption, irresponsible behavior, misconduct, greed, laziness and similar destructive flaws that bring about failure and suffering, even among the most highly educated individuals. Demise of many of the most prominent figures of our societies, as reported in the daily news, is always due to the neglect of virtues, allowing greed, corruption and lust to take their toll.

    It´s a no-brainer that virtues are must-haves for any kind of success. Therefore, virtuology is a must-do subject.

    If you want to grow your business or finances and take it to the next level, look no further than Virtuology. Our Virtuology program is designed to facilitate development and transformation in any field of life and business. If you are not sure where to begin, start with the e-book and possibly the basic e-course. You can always upgrade on the go.

    There are countless virtues, not all are needed for a particular goal. However, there are core virtues that are foundation of success in anything, be it a business venture or private matter such as health, wealth, romance, spirituality etc. Those core virtues are covered in our Virtuology book as well as in the basic e-course. The rest of major virtues, flaws and skills are covered in the advanced level of our program. The virtues that are vital to efficiency in particular areas of life and in business, are covered in our specialized Virtuology e-courses and lectures, such as those on health, romance, leadership and so on.

    Flagship Virtuology
    Use virtues for all-around success (health, wealth, love…)

    Virtuology at Work
    Set of virtues needed for
    achieving great success.

    Virtuology for Students
    Use virtues to get great grades,
    learn easier and quicker

    Virtuology for Teachers
    Become a virtuologist
    – licensed or certified

    Featured Services

    Some of Our Stats in Numbers

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    Clients Worldwide
    Affiliates Worldwide
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    Amazing Staff Members
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    Why Work With Us

    There is absolutely no one like us, in the sense that we offer a comprehensive program on virtues – multimedia modules that cover everything you need to know about how to:

    • activate and cultivate each individual virtue
    • manage your flaws and free yourself from them
    • hone particular skills essential for any success

    Feature content that is not designed just to inform you and motivate you but to:

    • inspire you
    • transform you
    • bring real results


    We are constantly improving ourselves and our content to make sure that we and our users are on the leading edge and harnessing all that the world has to offer in order to bring each and every one of us to a level where everything imagined is possible.

    We are what we preach

    We make virtues our priority in our private and professional lives. You can be sure that we will deal with you only with love, integrity, joy, appreciation and all the other virtues.